The recent iOS 14 updates proved to be really challenging for the Facebook ads that I am running. Delays in Facebook ads reporting, along with how they report the conversions are 2 major factors that I am trying to tweak…
The biggest change to Facebook Attribution Reporting is quite…. challenging. Previously, Facebook ads has always attributed the conversion to the day of when the user interacted with the ads. Previous Attribution Reporting Mon (Sees/clicks ads)TueWedThurFri (Made a purchase) If a…
There’s a big discussion on Facebook Conversions API (CAPI) VS Facebook Pixel right now. For those of you out there that might find this topic confusing, you are not alone. I was really super confused about the differences too. Let…
Is your Facebook Marketing losing it’s effectiveness? Do you see a drop in performance, or that the Facebook Ads are not performing as expected previously? Here are 7 actionable tips which you can use to reevaluate your Facebook Marketing activities.…
There are quite a few “Link Clicks” metrics that are tracked when you are running Facebook Ads. In this article, we will demystify the different types of “Link Clicks”. 4 Different Types Of “Link Clicks” Typical Breakdowns Of Clicks Broadly…
You must be wondering, how much does it really cost to advertise on Facebook in Singapore? The short answer? It’s $1.38 SGD per day (Approx $1 USD). Why $1.38 SGD Per Day? That’s the bare minimum that Facebook requires you…
