I pen down my thoughts and key learning points of Andrew Faris’s Ecommerce Playbook Podcast. In particular, he talks about the challenges of 31bits, and going through his thought process on why aren’t people buying his product. Here’s the podcast:…
One of my top priorities is to improve on the eCommerce brand’s storytelling. I have read many DTC growth guides, and most agree that having compelling storytelling is crucial in getting customers to remember about your brand (as opposed to…
Email marketing has always been the most challenging for me. As a general benchmark, you should aim towards getting 30% of your store’s revenue from emails. The question is…. How? What type of emails will keep your customers engaged and…
What happens when an eCommerce business has low LTV? You study a podcast! () Reason? Taylor and Andrew (of CTC & 4X400) faces the exact same challenge as what I am facing. Their eCommerce business (Modern Fuel) has low LTV.…
Recently, I heard that FC Goods (a brand by 4X400) was sold for $1.2 million. This really piqued my interest – as the eCommerce brand that I am working with has the same characteristics as FC Goods. Similarities of Both…
