Ecommerce Playbook Podcast: Why Aren’t People Buying Our Product?
I pen down my thoughts and key learning points of Andrew Faris’s Ecommerce Playbook Podcast. In particular, he…
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Facebook Ads Testing – ABO VS CBO
The recent iOS 14 updates proved to be really challenging for the Facebook ads that I am running.…
Read MoreFacebook Attribution Reporting Changes 2021 (iOS 14)
The biggest change to Facebook Attribution Reporting is quite…. challenging. Previously, Facebook ads has always attributed the conversion…
Read MoreAgile Coaching (NTUC LearningHub X ICAgile) – Key Learnings
I had the chance to attend the Agile Coaching course by Ranjeev Babu from the 19th to 21st…
Read MoreAgile Marketing (NTUC LearningHub X ICAgile) – Key Learnings
What Agile Marketing Is? The importance of Agile is to really get insights with each small iterative cycle.…
Read MoreAgile Team Facilitation (NTUC LearningHub X ICAgile) – Key Learnings
I had the chance to attend the Agile Team Facilitation conducted by NTUC LearningHub in conjunction with ICAgile…
Read MoreBrand Story: Writing Using AI/GPT 3
One of my top priorities is to improve on the eCommerce brand’s storytelling. I have read many DTC…
Read MoreEmail Marketing: Decoding The “How-To”s
Email marketing has always been the most challenging for me. As a general benchmark, you should aim towards…
Read MoreBuilding An Effective Organic Flywheel
What happens when an eCommerce business has low LTV? You study a podcast! () Reason? Taylor and Andrew…
Read MoreThoughts On DTC FC Goods Acquisition – Key Learnings
Recently, I heard that FC Goods (a brand by 4X400) was sold for $1.2 million. This really piqued…
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