I pen down my thoughts and key learning points of Andrew Faris’s Ecommerce Playbook Podcast. In particular, he talks about the challenges of 31bits, and going through his thought process on why aren’t people buying his product. Here’s the podcast:…
The recent iOS 14 updates proved to be really challenging for the Facebook ads that I am running. Delays in Facebook ads reporting, along with how they report the conversions are 2 major factors that I am trying to tweak…
The biggest change to Facebook Attribution Reporting is quite…. challenging. Previously, Facebook ads has always attributed the conversion to the day of when the user interacted with the ads. Previous Attribution Reporting Mon (Sees/clicks ads)TueWedThurFri (Made a purchase) If a…
I had the chance to attend the Agile Coaching course by Ranjeev Babu from the 19th to 21st June 2021. Here are some of the key learnings. Coaching Focus on the person and not the problem. Sometimes, people don’t want…
What Agile Marketing Is? The importance of Agile is to really get insights with each small iterative cycle. This is the most important aspect of Agile, as we need insights in order to understand the “Build, Measure, Learn” cycle. Activity…
I had the chance to attend the Agile Team Facilitation conducted by NTUC LearningHub in conjunction with ICAgile from the 10th to 11th April 2021. The class was conducted virtually and is accredited by ICAgile (). The course is $2200…
One of my top priorities is to improve on the eCommerce brand’s storytelling. I have read many DTC growth guides, and most agree that having compelling storytelling is crucial in getting customers to remember about your brand (as opposed to…
Email marketing has always been the most challenging for me. As a general benchmark, you should aim towards getting 30% of your store’s revenue from emails. The question is…. How? What type of emails will keep your customers engaged and…
What happens when an eCommerce business has low LTV? You study a podcast! () Reason? Taylor and Andrew (of CTC & 4X400) faces the exact same challenge as what I am facing. Their eCommerce business (Modern Fuel) has low LTV.…
Recently, I heard that FC Goods (a brand by 4X400) was sold for $1.2 million. This really piqued my interest – as the eCommerce brand that I am working with has the same characteristics as FC Goods. Similarities of Both…
